Advertising in Games West
The Advertising In Games Forum brings together advertising agencies, leading brands, game companies and technology companies for the first time.
The forum identifies and examines the opportunities and pitfalls in the use of advertising in video games and provides a unique assessment of the driving forces that are shaping this market.
The huge growth in game playing audiences among key demographics offers a new and an unprecedented opportunity for agencies to connect brands with content savvy consumers. The conference program features pioneers and practitioners from both the agency/client and game developer perspectives and will provide critical information on how advertising can add realism and revenue for new games and offers insights on the range of options and ROI available when considering games as a new medium.
The forum identifies and examines the opportunities and pitfalls in the use of advertising in video games and provides a unique assessment of the driving forces that are shaping this market.
The huge growth in game playing audiences among key demographics offers a new and an unprecedented opportunity for agencies to connect brands with content savvy consumers. The conference program features pioneers and practitioners from both the agency/client and game developer perspectives and will provide critical information on how advertising can add realism and revenue for new games and offers insights on the range of options and ROI available when considering games as a new medium.
posted by Jim Kiggens at 5:14 PM
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